When Apple came out with Apple TV last spring, many consumers showed no interest. Now, Apple has come out with a new and improved Apple TV that should be more to the liking of consumers. The original Apple TV was only a black screen that you could use to watch movies you had downloaded from the Internet. However, the new Apple TV is much better. It allows you to search on the Apple TV screen for shows, music, etc. that you would like to watch. In addition, it allows you to watch rented movies on it instead of having to buy movies. People generally do not want to buy movies that they are only going to watch once because it can get expensive.
Even though the new Apple TV is not revolutionary it is still better than the originial one released last Spring. However, I believe consumers are still looking for more. Today, consumers expect things that are revoluntionary. Our whole perception of new technology has changed and we expect things that are mind boggling today. Therefore, Apple TV still needs some more extras added to make it the type of product that consumers really want.
2 comments:
Not everything is revolutionary but majority of things are improved gradually. I believe Apple's idea of Apple TV will catch on very soon.
Nowadays, people really prefer to watch their favorite shows at their convenience. Who wants to stop what they were doing just to catch the 9:00 show? Not too many.
On the other hand, revolutionary or extraordinary things usually happen at the least expected moment. We will see.
I think the new way of TV is very unique and will be popular as we move on. Most of us are busy these days we hardly find time to watch TV and when we do find time, regular TV has nothing to offer, so the new way of watching TV shows when ever we prefer is exiting and interesting.
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